State of Mind

Hailing from the KwaZulu-Natal Midlands, Bluebird has sung its way from the countryside to become one of the most-awarded and best-loved roasteries in the country, most recently named Roastery of the Year in South Africa (The Coffee Magazine, 2025). It's all built on their stand-out coffees, stand-up philosophies and friendly, feel-good way of making specialty coffee accessible to everyone. Driven by the fun-loving nature and passion of their team, Bluebird sets itself apart with an East Coast approach that puts making people feel good first, at home behind the bar and out on their world tours, pouring Bluebird everywhere from London to Athens.