We recognised the brilliance of Nespresso® and how it meets the need for convenience: to enjoy an espresso anywhere, anytime and at the push of a button — at home, on holiday, in the office. But single-use plastic and aluminium pods are wasteful, unsustainable, and killing the only home we have.

With millions of Nespresso® machines in use around the world, we wanted to use them for good — and to shift coffee, habits + culture, 4WKS at a time.

We launched 4WKS with the ambition to challenge two things: 1) waste and 2) the coffee inside pods (otherwise known as capsules). We asked ourselves: Why isn’t the coffee local, artisanal and freshly-roasted? Why is it so often considered second-rate, and is mostly imported, mass-produced, with an expiry date of up to 2 years? And, if we're going to have pod coffee, why can't we enjoy our favourite local roasters at the push of a button?