In Conversation: 4WKS x Ùmû Õrå

Recently, we sat down with the team at Ùmû Õrå – a brand we deeply admire for their dedication to conscious, natural rhythms and intentional living. They invited Dan onto their Journal for a Q&A to look at the heart behind 4WKS, our obsession with fresh coffee, and what it really takes to build an Earth-first business.

Ùmû Õrå: In a world driven by convenience, why was it essential for 4WKS to take the slower, more conscious route with compostable pods?

4WKS: Convenience shouldn't have to cost the Earth, but for a long time, the coffee pod industry made us choose between a quick cup and a clean conscience. We wanted to prove you can have both. Choosing the compostable route wasn’t the easy choice – it meant rethinking everything from sourcing to local supply chains – but it was the only choice that made sense for the future. For us, a truly good cup of coffee has to taste great and leave zero footprint behind. It's about turning a mindless habit into a mindful ritual.

Read the Full Feature. 
Grab a coffee, take a quiet five mins, and check out the full feature over on their site.

Read the Interview on the Ùmû Õrå Journal