Coffee Mountains and Clarity: Inside Our 2026 Strategy Trip.

How do you build a team culture that lasts?

For us it doesn’t start in a boardroom, it starts with stepping outside of the office. Last WK, we packed our bags and headed out to Greyton for our annual culture workshop.

We traded the hum of the city to quiet nature. We wanted to achieve absolute clarity and alignment for what’s to come for 2026/27.

"The Boardroom"

There’s nothing quite like sitting beneath a tree, mountains stretching into quiet nothingness, a bowl of droëwors and some chips within reach. It’s in moments like these that South Africa reminds you exactly where you are – grounded, present, and strangely full. A place that, beyond its yolks, offers more than enough to be grateful for.

We’d trade a day in the boardroom for this any time. Because out here, the mapping feels lighter and suddenly, the weight of 2026 doesn’t feel heavy at all.

Fuelling the session

Of course we wouldn’t commence the drip without taking the opportunity to enjoy and test our own product, so in went the pods and the drip bags, one stop for groceries and set for our days to be fuelled by SA’s finest – the roasters in our collective. What was to happen over our shared cups of coffee and Dan calling for a snack every 15 mins… was 3 days of sitting around a table, sharing, unhurried conversations reminding us of the best part of this brand: enjoying the people we get to work with everyday. A business leader, Ben Horowitz wrote in his book What You Do Is Who You Are, culture isn't a set of beliefs on a wall – it's how a team actively behaves and interacts every single day.

The small luxuries in life, like getting outside.

Greyton has very beautiful mountain scapes – and the famous Bosmanskloof Greyton to McGregor overnight trail, a must do if you have not yet, it's a 14km one way meander between the mountains with perfect watering spots to swim and enjoy along the way. We however just did a small hour and a half walk to a waterfall along the trail soaking up the last bit of the mountains before we jumped in the car back to the city, stopping for a Peregrine Farm Stall pie along the way.



Between the small adventures, an evening braai, cooling off by the pool and a power 2 days of strategy, it’s fair to say we’re ready to take on the YR head-on with two sentiments that became very clear:

1. Focus and execution beat ambition. Having big ideas is exciting, but ambition alone doesn't get the work done. As entrepreneur Derek Sivers famously notes, "Ideas are just a multiplier of execution." The real magic happens in the follow-through. This year, we are stepping away from the noise of hustle culture and leaning into what author Cal Newport calls Deep Work. It’s about putting our heads down, eliminating the shallow distractions, and quietly executing on the things that matter most. Less talking about it, more making it happen.

2. The Rule of 3: Getting three good things done in a day. Momentum isn't always built in massive leaps; it is built in consistent, daily steps. To keep our energy flowing without burning out, we are adopting productivity expert Chris Bailey’s Rule of 3. The concept is incredibly simple but highly effective: at the start of the day, fast-forward to the end of the day and ask yourself, "When the day is over, what three things will I want to have accomplished?" We are committing to this as a daily team habit. It keeps us grounded, forces us to prioritize ruthlessly, and ensures we are always making meaningful progress without getting buried by an endless to-do list.

Here’s to head-down focus, making things happen, and celebrating the wins along the way.